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Privacy Policy

1. Introduction

Welcome to Etched Elephant (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, and share information about you when you visit our website (www.etchedelephant.co.uk), make a purchase, or interact with our services. We are committed to protecting your personal data and respecting your privacy in compliance with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect the following types of personal information:

  • Identity Data: Name, email address, and contact details.
  • Personalisation Data: Information specific to custom orders, such as names, images, messages, or other details provided to personalise items according to your instructions.
  • Transaction Data: Purchase information, payment details (processed by Stripe or PayPal), and billing information.
  • Technical Data: IP address, browser type, and cookies

3. How We Collect Your Data

Data is collected in several ways, including:

  • Direct Interactions: When you register an account, make a purchase, or communicate with us.
  • Automated Technologies: Cookies and other tracking technologies.

4. How We Use Your Data

We use your data for the following purposes:

  • Product Personalization: To customize products based on the information you provide.
  • Order Processing: To process and deliver your orders.
  • Customer Support: To manage inquiries, feedback, and complaints.
  • Analytics: To analyse website usage using Google Analytics to improve our services.
  • Marketing: We may use images of the final personalised products for marketing and promotional materials on our website, social media, or other platforms. We ensure that any identifying information is used in line with applicable legal standards.

5. Sharing Your Information

We may share your information with the following third-party providers solely for operational purposes:

  • WooCommerce for managing our store.
  • Payment Processors: Stripe and PayPal for secure payment transactions.
  • Google Analytics to monitor website traffic and user behaviour.

6. Data Retention

We will retain your data indefinitely unless you request deletion, in which case we will promptly delete or anonymise your data as per your request.

7. Your Rights

As a user, you have the following rights under the GDPR:

  • Right to Access: Request a copy of your personal data.
  • Right to Rectification: Request correction of inaccurate data.
  • Right to Erasure: Request deletion of your data.
  • Right to Restrict Processing: Request limited use of your data.
  • Right to Object: Withdraw consent for certain uses. To exercise these rights, please contact us at support@etchedelephant.co.uk.

8. Security

We implement appropriate security measures to protect your data. However, no method of transmission over the internet is 100% secure.

9. Cookies

We use cookies to enhance your browsing experience and collect analytics data. You can control cookie settings through your browser.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We encourage you to review this policy periodically for any changes.

11. Contact Us

For any questions about this Privacy Policy, please contact us at support@etchedelephant.co.uk